Public awareness of marketing actions and brand initiatives are critical to your success in the marketplace. As the prestige of players, riders, teams and sponsors constantly changes in sport, an experienced Public Relations department is in some cases more important than the information itself. The ability to process and disseminate information to the public (and even to sponsors) is crucial to the success of a campaign.

For sponsors or partners, accurate and timely information helps you make decisions that can improve relationships with those who have received your investments. Being constantly updated on the performance of the team / athlete will always be reminded of the profit received. For sports fans, having instant information about your favorite team / rider / athlete is of great value. Creating a good relationship with the supporter by making him a “part of the team” with regularly updated information can be directly transformed into sales growth.